Boxy, oversized or regular? A size & fit guide for clothing brands

Fit is the difference between a tee people wear once and one they buy in every colour. It's also the number one reason for returns. Here's how the popular streetwear fits differ in actual centimetres.

The fits, in numbers (size M, flat)

The key insight: boxy and oversized have the same width. The length makes the difference. Boxy is wide and short; oversized is wide and long.

Dropped shoulders

Almost every oversized and boxy piece has a dropped shoulder: the shoulder seam sits on the upper arm instead of on the shoulder bone. That's what creates the relaxed silhouette, and why shoulder width is almost the same as chest width in these fits.

Grading: from size M to the full range

You design one base size (usually M) and grade it up and down. Typical grade rules per size step for tops:

How to cut returns

1. Publish a size chart in cm and inches on every product page.
2. Write fit advice in plain words: "Oversized fit. Take your normal size for a relaxed look, size down for a regular fit."
3. Show model height and size in your photos.
4. Measure your own sample. Blanks from different suppliers vary by several centimetres.

Create a chart in seconds with the free size chart generator, or get ready-made size charts for every streetwear fit.