Clothing cost & margin calculator

Find the true cost of one garment, what you keep per sale and the price you need for a healthy margin.

Currency

VAT / sales tax % (in price)

Retail price (what the customer pays)

Garment / blank

Print / embroidery

Labels & tags

Packaging

Freight to you, per piece

Import duties %

Selling costs per order

Payment fee %

Payment fee fixed

Shipping you pay (free shipping)

Marketing per sale

Marketing per sale = ad spend ÷ number of orders. €5–15 is common for new brands running paid ads.

Target net profit margin %

Your profit per piece

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Price excl. VAT
Landed cost per piece
Payment fees
Shipping & marketing
Gross margin (before selling costs)
Markup on landed cost
Suggested wholesale price (excl. VAT)

What is landed cost?

Landed cost is everything you pay to get one finished piece to your door: the garment, decoration, labels, packaging, freight and import duties. Price from landed cost, never from the cost of the blank alone.

What margin should a clothing brand aim for?

Most direct-to-consumer brands aim for a gross margin of 60–75%, which means a retail price (excl. VAT) of roughly 2.5–4× the landed cost. That leaves room for marketing, returns and later selling to shops at wholesale, which is usually around half the retail price.